A Media State of Mind—How To Get The Media to Tell Your Arts Story

Session 4: Grades K–6

We will have a fun and visual presentation on how to tell your District's story on the ARTS by fostering relationships with local medial outlets and reporters. This will include advice on how to pitch a story, what is a story and what is the media looking for in telling your story. Just as reporters routinely cover sporting events at schools, they should be covering the wonderful things happening in the ARTS. Every school has a story to tell, every ARTS-related program has a story to tell, educators just need to know how to get the attention of TV, radio and newspaper outlets. You have to constantly be in a "Media State of Mind."


Sandy RiesgrafSandy Riesgraf

Sandy Riesgraf is a Minnesota native who has spent most of her adult career in television news. She is a Peabody Award winning journalist who worked as a television news anchor, an investigative reporter and general assignment reporter for CBS News in the Midwest and fourteen years at Fox 13 News in Salt Lake City. Sandy is currently Director of Communications for the Jordan School District, where she has been for four years, working with media contacts to have positive education stories presented on local TV, radio and newspaper outlets.



Steve DunhamSteve Dunham

Steve Dunham is a graduate of the University of Utah, and has worked the past 20 years in marketing communications, internal – external communications and media relations. As communications manager for Jordan School District, Steve helps with deciding what to communicate and sometimes what not to communicate out to the public and media. He also works with the District’s website, social media sites, parent communications, crisis communication and whatever other "emergency" may hit on any particular day.